The Intelligence Layer For Hair Care

Find out what's already working for your hair.

Real products and routines, matched to your exact hair profile. No guesswork.

Free forever · No credit card

8,000+

Products analyzed

35+

Hair parameters tracked

100%

Ingredient transparency

How it works

Three steps to knowing what works for your hair.

Answer questions about your texture, porosity, density, and goals. We build your Follicle ID.

Follicle surfaces real product and routine data from people who share your exact hair profile.

Browse routines or use the routine builder — guided by your recommendations.

Most hair advice doesn't know anything about your hair. Follicle does.

Why Follicle

Your Follicle ID captures your exact hair profile so everything you see is specific to your hair — not hair in general.

Products and routines are ranked by people who share your Follicle ID. What works for them is likely to work for you.

Full transparency across 8,000+ products so you always know what you're putting in your hair and why.

Take the analysis and find out what's already working for your hair.