The Era Of Personalized
Hair Care Is Here
Transform your hair care routine with intelligent recommendations powered by real user data, scientific research and your exact hair characteristics
The Follicle Approach
Where data meets real experiences
Follicle combines scientific hair analysis with real user experiences to find products that actually work for you. We use data-driven methods to group you with people who have virtually identical hair characteristics, then leverage both research and community feedback to make personalized recommendations. Complete ingredient transparency meets real-world testing—so you get recommendations backed by both science and proven results.
From Analysis to Results
5 Minute Hair Analysis
Laboratory-grade precision via smartphone
Upload a photo for research-validated 3D geometric analysis with multiple parameters. Get scientific accuracy in 60 seconds, not days or weeks like traditional lab testing.
Ultra-Specific Categorization
Millions of micro-segments, not basic hair types
We create millions of ultra-specific user categories instead of dumping you into 12 basic hair types. Find people with virtually identical hair characteristics, not just similar.
Validated Recommendations
Learn from your exact hair match network
Get recommendations from users with virtually identical hair who've already tested products. Complete ingredient transparency with real-world results from your hair community.
Dynamic Optimization
Recommendations improve with every user experience
Share your results to help your hair community. Every review and experience makes recommendations smarter for everyone with your hair characteristics.
Where Hair Analysis Meets Hair Experience
Follicle
*Hair care recommendations are based on analysis and community feedback. Results may vary. Not a substitute for professional medical advice. Always patch test new products. Consult a healthcare provider for scalp concerns or conditions.